The party proclaimed the need for more stringent measures in support of Britain in World War I. Indeed, it gave out white feathers to all conscientious objectors. It changed the name of its paper from The Suffragette to Britannia, a paper which concentrated on enlisting women for the war effort. It claimed that this was far more important than the fight for women's suffrage, although it also had policies on equality for women and the abolition of trade unions.
The Party campaigned for Naturalisation Laws to be changed to prevent Germans and their allies gaining British nationality and exploiting it after the war.
The Party was firmly Unionist and supported strengthening the British Empire by bringing its natural resources and transport systems under British control.
The Party advocated a number of feminist policies, including: equal pay for equal work, equal marriage and divorce laws, equality of parental rights and raising the age of consent. The Party campaigned for maternity and infant care, which would be subsidized by parents according to their income.