WinCustomize was launched in March 2001 by Brad Wardell and Pat Ford, both of whom work at Stardock. After the dot-com recession had taken down many popular skin sites, WinCustomize quickly grew in popularity due to a combination of wide variety of content, uptime reliability, and being the preferred content destination by Stardock customers.
The site has grown at a far greater pace than its founders had anticipated. It has managed to avoid having to put many limitations on users or having to resort to pop-up advertising because of its corporate patron Stardock subsidizing its costs. This growth has prompted several site redesigns to offer improved functionality and reliability to users.
Since launch, WinCustomize has undergone several iterations:
WinCustomize 2k5 - Launched at the end of 2004, WinCustomize was redesigned for improved stability, and added functionality (personal pages for subscribers, an articles system, tutorials etc.).
WinCustomize 2k7 - Launched January 15, 2007, WC2k7 was a from-the-ground-up rewrite using ASP.NET. The focus was to build a foundation that was easier to maintain and, in the future, expand.