According to the United States Census Bureau, the city has a total area of 3.9 square miles (10 km2), all land.
The city is divided into three wards, progressing from the northeast to the southwest. In the city's first ward is its downtown, which is situated diagonally along a railroad line running parallel to Arkansas Highway 367 (the former path of U.S. Highway 67). The second ward contains the central portion of the city, its industrial area, and its access to the current U.S. Highway 67/167 (Future Interstate 57). Arkansas Highway 319 (Peyton Street within the city south of Highway 367) is a primary thoroughfare in central Ward toward the southwestern section of the city. Some of the most recent development is in the city's third ward, situated mostly along Peyton Street, south of Wilson Street into the Old Austin community and Arkansas Highway 38; a small detached portion of the ward is located to the northwest along the railroad line and Arkansas Highway 367. Ward Central Elementary, the city's campus of the Cabot School District, is located in the larger portion of the third ward.
Ward is governed by a mayor-council form of municipal government, with a mayor, city clerk, and six-member city council, as well as four city departments — fire, police, street maintenance, and utilities (water and sanitation). City administration is housed in the former Ward Elementary School; the campus is also the site of the city's library, a branch of the Lonoke-Prairie Regional Library System, also the site of the Ward Lions Club.
As of the census of 2000, there were 2,580 people, 938 households, and 726 families residing in the city. The population density was 662.4 people per square mile (256.1/km²). There were 1,075 housing units at an average density of 276.0/sq mi (106.7/km²). The racial makeup of the city was 97.33% White, 0.19% Black or African American, 0.78% Native American, 0.39% Asian, 0.16% from other races, and 1.16% from two or more races. 1.94% of the population were Hispanic or Latino of any race.
There were 938 households out of which 46.7% had children under the age of 18 living with them, 60.3% were married couples living together, 12.4% had a female householder with no husband present, and 22.6% were non-families. 18.1% of all households were made up of individuals and 5.1% had someone living alone who was 65 years of age or older. The average household size was 2.75 and the average family size was 3.13.