Takarajimasha, Inc. (Japanese: 株式会社宝島社, Hepburn: Kabushiki Gaisha Takarajimasha) is a Japanese publishing company based on Chiyoda, Tokyo. It is known for publishing subculture-oriented fashion magazines aimed at teens,[2][3] fashion magazines in general, as well as guide books.

The company was founded on September 22, 1971 as a consulting business of local government titled JICC, Inc. (株式会社ジェー・アイ・シー・シー).[4] Established by some Waseda University former revolutionary students, in May 1974 it started to publish its first magazine, Takarajima, a Japanese subculture focused magazine,[2][5] which was followed by Bessatsu Takarajima in March 1976.[4] Kono Mystery ga Sugoi!, a guide book magazine, was first published in December 1989,[4] while fashion magazine Cutie[3] was first published in September 1989.[4] On April 1, 1993, its name changed to Takarajimasha.[4] Smart, Spring, and Sweet, all young-targeted fashion magazines,[3][6] are published since October 1995, February 1996, and March 1999 respectively.[4] Takarajimasha is also known for creating in 2005 the concept of "brand mook", a mook[note 1] featuring a catalogue of new items of a brand and limited edition product of this brand.[6]

This page was last edited on 14 May 2018, at 19:06 (UTC).
Reference: https://en.wikipedia.org/wiki/Takarajimasha under CC BY-SA license.

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