Rolling Stone Press is the magazine's associated book publishing imprint. Straight Arrow Press was the magazine's associated book publishing imprint, Straight Arrow Publishing Co., Inc. was the publishing company that published the Rolling Stone.
Rolling Stone magazine was founded in San Francisco in 1967 by Jann Wenner and Ralph Gleason. To get it off the ground, Wenner borrowed $7,500 from his own family and from the parents of his soon-to-be wife, Jane Schindelheim. The first issue carried a cover date of November 9, 1967, and was in newspaper format with a lead article on the Monterey Pop Festival. The cover price was 25¢ (equivalent to $1.83 in 2016).
In the first issue, Wenner explained that the title of the magazine referred to the 1950 blues song, "Rollin' Stone", recorded by Muddy Waters, the rock and roll band the Rolling Stones, and Bob Dylan's hit single "Like a Rolling Stone":
You're probably wondering what we're trying to do. It's hard to say: sort of a magazine and sort of a newspaper. The name of it is Rolling Stone which comes from an old saying, "A rolling stone gathers no moss."
Muddy Waters used the name for a song he wrote. The Rolling Stones took their name from Muddy's song. "Like a Rolling Stone" was the title of Bob Dylan's first rock and roll record. We have begun a new publication reflecting what we see are the changes in rock and roll and the changes related to rock and roll."—Jann Wenner, Rolling Stone, November 9, 1967, p. 2