Reggie Fils-Aimé

Reggie Fils-Aime - Game Developers Conference 2011 - Day 3 (2).jpg
Reginald Fils-Aimé (/ˈfsəm/ FEE-sə-may; March 25, 1961) is an American businessman and the current president and chief operating officer of Nintendo of America, the North American division of the Japanese video game company Nintendo. Prior to his promotion to President and COO, Fils-Aimé was Executive Vice President of Sales and Marketing. Fils-Aimé gained celebrity status among gamers following his appearance at Nintendo's E3 2004 press conference in May 2004.

In April 2016, Nintendo's annual financial briefing for 2015–2016 fiscal year revealed major changes in management positioning within the company and all its regional offices. Starting from June 29, 2016, Fils-Aimé would be appointed as executive officer of Nintendo of America for one year, and subsequently reappointed every year under the approval of Nintendo's board of directors.

Reggie Fils-Aimé was born to Haitian immigrants, who immigrated to the United States due to the conflicting political views of his grandparents. He was born in the Bronx and graduated from Brentwood High School in Suffolk County, Long Island and was accepted to Cornell University in 1979. While at Cornell, he was president of the school's Phi Sigma Kappa fraternity chapter. He earned a Bachelor of Science in applied economics in 1983.

After receiving his degree, Fils-Aimé took a position with Procter & Gamble. Following that, he took a position as Senior Director of National Marketing at Pizza Hut, where he launched the Bigfoot Pizza and The Big New Yorker.

Fils-Aimé has served as the Head of Marketing for Guinness in the United States and was responsible for all brands. He also worked as Chief Marketing Officer at Derby Cycle, directing sales and marketing efforts for eight brands. Fils-Aimé served as Managing Director and oversaw Raleigh U.K., Derby's British operations for six months in 1999.

He then joined the Chinese food company Panda Management Co. acting as Senior Vice President. Later, he came on board to VH1 as Senior Vice President. He was responsible for a 30% increase in ratings by refocusing the channel's content to appeal to younger viewers.

This page was last edited on 15 October 2017, at 19:36.
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