Micromax Informatics

Micromax logo.png
Micromax is an Indian Consumer Electronics company headquartered in Gurgaon, Haryana. The company was established as an IT Software company operating in the Embedded Devices Domain; it later entered the Mobile Handset business. By 2010, it was one of the largest domestic companies making handsets in the low-cost feature phone segment in India. As of Q3 2014, Micromax is the Tenth Largest Smartphone vendor in the world. The company is facing stiff competition from Chinese companies that have entered the Indian market. The company also owns YU Televentures, which sells its products under the brand name YU.

Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. It started selling mobile telephones in 2008, focusing on low pricing to compete with international brands. Micromax's co-founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale. It prompted him to launch a feature mobile phone with an extensive battery life. Micromax launched X1i, its first telephone with a month-long battery back-up. In 2014, Micromax's sales exceeded those of Samsung to become the mobile telephone manufacturer shipping the most telephones in one quarter in India. On 24 January 2014, Micromax became the first Indian mobile company to start sales in Russia. As on 10 April 2016, Micromax announced a strategic partnership with digital payments company TranServ and global payments technology major Visa to offer the next generation of payments solutions in India.

In 2010, Micromax entered the tablet computer market with the Funbook series. Micromax launched its first eight-core flagship smartphone, Canvas Knight A350, in January 2014 in Russia. In the same year, Micromax launched the Android One smartphone, Canvas A1. In November 2014, Micromax partnered with Cyanogen Inc. to provide Cyanogen-based smartphones in India, under the brand name YU.

On 17 June 2015, Micromax launched Micromax Canvas Sliver 5, which it claimed was the slimmest telephone in the world. While most of Micromax's smartphones run the Android OS, the company also markets smartphones that operate Microsoft's Windows Phone 8.1. The company is an official Windows Phone 8.1 hardware partner; it launched two Windows Phone handsets, the Micromax Canvas Win W092 and the Micromax Canvas Win W121, in June 2014.

On 8 June 2015, Micromax announced the launch of Micromax Amaze 2. The device has a 5-inch IPS display with resolution of 1280 x 720 pixels. The smartphone is powered by a 1.4 GHz quad-core Snapdragon processor with 2 GB of RAM and 16 GB of internal storage.

On 27 June 2016, Micromax announced the launch of Micromax Canvas Unite 4 and Canvas Unite 4 Pro. Both these smartphones run on Indus OS 2.0. The Canvas Unite 4 is powered by a 1.0 GHz quad-core processor which is coupled with 1 GB RAM. Coming to the Micromax Canvas Unite 4 Pro, it has a 1.3 GHz quad-core processor under the hood which is paired with 2 GB RAM.

This page was last edited on 16 March 2018, at 18:44.
Reference: https://en.wikipedia.org/wiki/Micromax_Informatics under CC BY-SA license.

Related Topics

Recently Viewed