Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana. It was established as an IT Software company operating in the Embedded Devices Domain. It later entered the Mobile Handset business.
By 2010, Micromax was one of the largest domestic companies making handsets in the low-cost feature phone segment in India. As of Q3 2014, Micromax is the Tenth Largest Smartphone vendor in the world. The company is facing stiff competition from Chinese companies that are penetrating the Indian market. The company also owns YU Televentures, which sells its products under the brand name YU.
The company has also introduced handsets with innovative features. For instance, Micromax's co-founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale. This prompted him to launch a feature mobile phone with a long battery life. This was the X1i phone, Micromax's first telephone with a month-long battery back-up.
In 2014, Micromax's sales exceeded those of Samsung. It became the mobile telephone manufacturer shipping the most telephones in one quarter in India. On 24 January 2014, Micromax became the first Indian mobile company to sell in Russia. As of 10 April 2016, Micromax announced a strategic partnership with digital payments company TranServ and major global payments technology Visa to offer the next generation of payment solutions in India.