Co-founder Logan Mulvey was appointed the company’s CEO. Mulvey was named by The Hollywood Reporter’s among its 2012 rising stars and IndieWire's Anne Thompson calls him a "wunderkind” within the digital space. Mulvey is on the board of directors of the Entrepreneurs Organization and on the board of advisors of the San Diego Film Festival. He is a mentor at SXSW and a frequent speaker at digital entertainment conferences, including Variety’s BRIC Summit, Digital Hollywood, Variety’s Film Finance Summit, and the New York Film Commission at the Sundance Film Festival.
Ed Ojdana, founder of FreeCreditReport.com and former CEO of Experian Interactive, serves as the chairman of GoDigital’s board of directors. Chris Kelly, former Facebook Chief Privacy Officer and founder of Kelly Investments also serves on the board of directors alongside Logan Mulvey.
GoDigital was initially launched as a music distribution service, co-founded by Jason Peterson (CEO), Logan Mulvey (CMO), and Dave Lindsay (CTO) through Santa Monica based digital media incubator GoDigital Media Group.
GoDigital switched to its current model in 2008 after the technology for digitally distributing movies became more readily available. GoDigital announced the restructuring of their executive team, with Mulvey assuming the role of president. He had realized as Chief Marketing Officer that CDs and DVDs would soon prove obsolete and that the emerging digital market had a strong future. Early investment into the business gave GoDigital an advantage, allowing the company to become a full-service distributor of premium, independent content to digital and Video on Demand (VOD) retailers. In late 2011, Go Digital Media Group was involved in several false copyright claims against YouTube uploaders posting their own original content. This, among many reasons, was the catalyst for YouTube restructuring its Content ID matching system.
In January, GoDigital acquired VOD rival Might Entertainment, absorbing both their library and output arrangements. Jason Beck, the former VP of acquisitions at Image Entertainment who co-founded Might, is now chief content officer at GoDigital.