The W1 was the first digital stereo camera from a major manufacturer. The W1 was launched in July 2009, during an era in which 3D televisions and movies were becoming increasingly popular. Panasonic, Toshiba, Sony, and other manufacturers have announced their intention to release a number of 3D-capable devices. Although the W1 got some considerably unfavorable reviews and some photography experts predicted a commercial failure, the W1 seems to have sold far over Fujifilms expectations. Production of the camera ended in mid-2010 to introduce its successor, the W3 model.
The W1 has two lenses, each capturing color images at 10-megapixel resolution and each capable of 3x optical zoom (35mm - 105mm in 35mm camera equivalent). The color LCD on the rear of the camera measures 2.8" diagonal, with 0.23 megapixels. It can be electronically switched between normal display and autostereoscopic display. The two lenses can also be used to take two simultaneous shots of the same scene with different settings (zoom, ISO, etc.).
In August 2010, Fujifilm announced the W3, a new stereoscopic 3D compact point-and-shoot camera with the ability to capture 3D images and videos, the follow-up to the first-of-its-kind W1 with similar specs and design. The W3 features higher resolution (720p) and better nighttime performance as well as a better integrated autostereoscopic display. The image result is better than Panasonic's 3D add-on which uses two lenses, but feeds the offset image to a single sensor, so the resolution gets chopped in half, then stretched back to its full-width after the processor creates 3D effect.
One of the initial adjustment overlooked by many new users is the lenses vertical parallax, that must not be confused with the horizontal parallax (set manually by the left rocker button). Although the lenses should be perfectly aligned, by design, there is a small vertical axis error inherent for each camera body. This error implies that all pictures (and videos as well) taken with a wrong vertical parallax are harder to look at, because one eye is looking up while the other is looking down. To effectively correct this optical discrepancy, the camera offers a vertical parallax correction in its menu system: MENU/SET/OPT AXIS CONTROL. The best way to use this adjustment is to zoom at maximum, take a picture, then analyse it with a software stereoscopic player(using row or column interlaced view) to obtain the subject at the same vertical level.
Images are captured as pairs of still images, and are saved as Multi Picture Object (MPO) files, or an MPO file plus a JPEG file. This MPO file is basically two JPEG files joined together, but the MPO format can contain more than just two pictures. The camera can also capture video sequences, for which it uses "3D-AVI".