Ficksburg, after Bethlehem (the chief administrative town) is the second busiest and important town in the Eastern Free State region of the Free State province. It is an important agricultural region where crops like corn and mealies (maize) and asparagus are grown. The most important part of the annual crop of Ficksburg is the harvesting of the cherries on the numerous cherry farms surrounding the town. The cherries are harvested from October to December. Annually in November the Cherry Festival is held. The festival stretches over 3 days and attracts up to 30,000 people. The festival presents family shows and activities like the herding of sheep, horse rides, camel rides, helicopter flips, steam train rides at Sandstone Estate, tours through town to see the sandstone building architecture which Ficksburg is well known for. There are also tours of the surrounding countryside, tours to the cherry and asparagus farms where people are shown everything about the industry, and airplane trips to the Katse Dam in Lesotho.
The town also has a wide variety of guesthouses and B&Bs and an exclusive 3-star hotel serves as accommodation for tourists visiting the town. The hotel has a French-style restaurant which serves a wide variety of cuisine and has an a la carte menu. Ficksburg also has commercial food outlets, a KFC and Wimpy and various restaurants or cafes to enjoy lunch or dinner at, like Die Blikkantien, situated at Die Blikplek, a fascinating Ficksburg venue.
Ficksburg is known as "The Gateway to the Mountain Kingdom Of Lesotho". Lesotho is an enclaved country in the central part of South Africa. From Ficksburg you can depart to the Katse Dam in Lesotho. This dam is important to South Africa, because it annually provides hundreds of millions of liters of water to the industrial and commercial hub of Gauteng Province. The dam is also a very scenic area and is situated 3,000 m (9,842 ft) high up in the Maluti Mountains of Lesotho. The dam is very popular for boating and fishing and is visited by thousands of tourists every year which have to gain access to Lesotho through Ficksburg.
The region is also known as the asparagus region of South Africa. Hundreds of tons of asparagus are harvested from September. Other kinds of fruit like peaches, apricots, cherries and apples are also grown in the region. Livestock is also an important industry in the region. There are numerous dairy farms in the countryside.