Different from celebrity-focused publications like Us Weekly, People (a sister magazine to EW), and In Touch Weekly, EW primarily concentrates on entertainment media news and critical reviews. However, unlike Variety and The Hollywood Reporter, which are aimed at industry insiders, EW targets a more general audience.
The first issue was published on February 16, 1990, and featured singer k.d. lang on its cover. The cover price was $1.95 (equivalent to $3.65 in 2017) The title word entertainment was not capitalized on the cover until mid-1992 and has remained so since. By 2003, the magazine's weekly circulation averaged 1.7 million copies per week. In March 2006, managing editor Rick Tetzeli oversaw an overhaul of EW's graphics and layout to reflect a more-modern look.
Created by Jeff Jarvis and founded by Michael Klingensmith, who served as publisher until October 1996, the magazine's original television advertising soliciting pre-publication subscribers portrayed it as a consumer guide to popular culture, including movies, music, and book reviews, sometimes with video game and stage reviews, too. ("the post-modern Farmers' Almanac").
The magazine features celebrities on the cover and addresses topics such as television ratings, movie grosses, production costs, concert ticket sales, ad budgets, and in-depth articles about scheduling, producers, showrunners, etc.