Walt Disney Pictures established a television syndication unit in 1985, with Robert Jacquemin as senior vice president of domestic television distribution. None of its animated feature films were planned to enter syndication at the time. The division was incorporated as Buena Vista Television, Inc. on November 5, 1985. with its first release in the first run syndication market with Siskel & Ebert. In 1990, the company offered its first game show, Challengers, into first-run syndication. The company produced the morning business show, Today's Business, in August 1986, only to put an end to the show in April 1987, indicating that they were unable to get enough advertisers.
In late 1986, Buena Vista was shopping Duck Tales for a 1987 debut, with a 4-6 p.m. placement and a 2.5/3.5 syndicator/station ad split. In 1990, the company offered its first game show, Challengers, for first run syndication. In late 1990 and early 1991, after launching the Disney Afternoon syndicated block, Buena Vista had considered starting a new one-hour morning block to start in 1992.
On August 24, 1994, a reorganization of Disney took place in which Richard H. Frank became head of a newly formed Walt Disney Television and Telecommunications, which was split from The Walt Disney Studios and included Buena Vista TV.