Default values are standard values that are universal to all instances of the device or model and intended to make the device as accessible as possible "out of the box" without necessitating a lengthy configuration process prior to use. The user only has to modify the default settings according to their personal preferences. In many devices, the user has the option to restore these default settings for one or all options. Such an assignment makes the choice of that setting or value more likely, this is called the default effect.
One use of default parameters is for initial settings for application software. For example, the first time a user runs an application it may suggest that the user's delivery address is in the United States. This default might be appropriate if more users of that application were in the US than any other country. If the user selected a new country, it would override the default, and perhaps become the default for the next time the application is used on that computer or by that user. Changing the default for the next run would involve storing user information in some place, such as in cookies on the user's computer for an Internet application.
A TV or computer monitor typically comes with a button to "restore factory presets". This allows the settings for brightness, contrast, color, etc., to be returned to the defaults recommended by the manufacturer. This button may be used when the settings get badly adjusted (say by a toddler playing with the controls). Some "fine-tuning" of the settings may still be needed from the factory settings, but they will likely be closer to the desired settings than random settings.
Using a default involves two goals which sometimes conflict:
In cases where there is no clear majority and the results cannot easily be verified by other available information, such as the gender of the individual, no default should be offered. Note, however, that some software applications require that default values be supplied.