In 1883, the successful operetta Falka had its London première at the theatre, and in 1885, Erminie did the same. The theatre's reputation grew through the First World War when Charles Blake Cochran and André Charlot presented their famous revue shows. Famous actors who appeared here include Henry Daniell who played John Carlton in Secrets in September 1929.
The theatre was notable for the role it played in overturning stage censorship by establishing the New Watergate Club in 1956, under producer Anthony Field. The Theatres Act 1843 was still in force and required scripts to be submitted for approval by the Lord Chamberlain's Office. Formation of the club allowed plays that had been banned due to language or subject matter to be performed under "club" conditions.
Plays produced in this way included the UK premières of Arthur Miller's A View from the Bridge, Robert Anderson's Tea and Sympathy and Tennessee Williams' Cat On A Hot Tin Roof. The law was not revoked until 1968, but in the late 1950s there was a loosening of conditions in theatre censorship, the club was dissolved and Peter Shaffer's Five Finger Exercise premièred to a public audience.
Howard Panter, Joint Chief Executive and Creative Director of ATG, told the BBC: "The work of Pinter has become an integral part of the history of the Comedy Theatre. The renaming of one of our most successful West End theatres is a fitting tribute to a man who made such a mark on British theatre and who, over his 50-year career, became recognised as one of the most influential modern British dramatists."