In 2015, Richard D. James uploaded several tracks with names like "Cheetah3 Teac" and "CHEETAHT7" to his SoundCloud 'user18081971' account; these have since been removed.
A flyer teasing the EP release was sent to various record shops in the UK in early June 2016. The flyer parodies the luxurious writing style of 1970s adverts. The album was announced on 9 June, with James tweeting a link to a website for the EP.
It was later revealed that newly mixed and mastered versions of the Soundcloud tracks, "Cheetah3 Teac" and "CHEETAHT7 Teac", would appear on the EP as "CIRKLON3 " and "CHEETAHT7b", respectively.
A video for "CIRKLON3 " was released on 21 June. The video was James' first since the Chris Cunningham-directed video for "Windowlicker" in 1999 and was directed by 12-year-old Ryan Wyer. James and Warp commissioned Wyer to direct the video after James discovered Wyer's "epic1:40d Gaming" YouTube channel.