Brahim became famous when he participated in Belgian first inaugural season of the Idool series, the Belgian Flanders version of the Idol series. He finished fourth overall. Despite this loss, he still got a record deal as his song "Turn the Music Up" hit the top of the Ultratop 50 Flanders Singles Chart, and the follow-up "I Wanna Be" also reached #8.
He gained fame in Morocco through a cover of "Didi", an English language remake of Cheb Khaled's song. The single was successful in Belgium reaching #10 on Ultratop 50 charts. A French language added rap segment featured Nessa.
Brahim has tried twice to represent Belgium in Eurovision Song Contest. In 2006, he took part in Eurosong '06, the Belgian selection process for Eurovision, singing "P.O.W.E.R.", in a bid to represent Belgium in the competition. Passing the semi-finals he earned a wildcard to the finals, but finished only fourth.
In 2008, he tried yet again for Eurovision by taking part in Eurosong '08 with "What I Like About You". Coming second in the initial round, he reached the finals finishing fourth overall.
Brahim has also been a successful radio and television personality. In March 2011, he started the programme I-CLiPS as presenter. The show was on VRT children channel Ketnet. He also presented the 2-hour radio show MNM Dance 50 VRT radio station known as MNM. In 2012, he returned to Ketnet with I-fan.