In addition to Avenham and Frenchwood, Town Centre ward consists of the city centre itself, which includes numerous pubs, clubs, and new build housing. Landmarks such as the Harris Museum, and Preston Bus Station are also in this ward. The difference between the new build 6-figure sum properties of Winckley Square and the community association housing in Avenham is stark, as is the continuing regeneration of the city.
Avenham and Frenchwood form part of the Lancashire County Council electoral division of Preston City, in addition to the Broadgate and docklands ward of Riversway.
Avenham is a varied and multi-cultural part of the city of Preston, with the most recent census recording a population of 6,671 for the whole Town Centre electoral ward, from which only just half (49.7%) recorded themselves as Christian, whilst 25.6% used the designation Muslim, a further 5.3% using Hindu. In recent years the increase of Eastern European immigration, in addition to students of University of Central Lancashire has made the Avenham area an increasingly varied area. The electoral ward of Town Centre goes as north as an estate of housing for elderly residents and the “Trinity Student Village”, a gated community for UCLaN students. At the Preston Council election, 2008 the recorded electorate of Town Centre ward was 5,296
Avenham has always been a populous community at the heart of Preston, be it the age of back-to-back terraced housing, or the current mix of multi-occupancy homes, new build flats, old style high-rises, and low income houses. Avenham contains some of Preston’s oldest streets, as well as the shining new build which followed city status. The Town Centre ward has the River Ribble and Frenchwood at its southern base, moving through in a northerly direction through Avenham, the city centre, and to the borders of the UCLaN campus.